Don’t sleep on Insomnia Cookies

Cookies are straightforward to search out. You possibly can decide up a dozen nearly anyplace, even at a nook gasoline station. Nevertheless, the typical plastic-wrapped cookie at a checkout counter is heat just for nefarious causes relatively than indicating a freshly baked state. Such cookies additionally require a particular journey out if a craving hits at an inopportune second.

Enter Insomnia Cookies. The corporate started in 2003 when a bunch of school associates with a late-night hankering for one thing candy hatched an excellent marketing strategy. Heat cookies contemporary out of the oven, accessible for supply till the wee hours of the morning. Over the past 20 years, the corporate grew from its first dwelling in a College of Pennsylvania dorm room to over 200 storefronts all through the nation.

Morgantown acquired its personal Insomnia Cookies in 2015, at 2161 College Ave. Allegedly, the odor of freshly baked cookies wafts into a few of the College Place condominium items that sit above the storefront.

There are cookie flavors aplenty, from outdated requirements like Chocolate Chunk to the deluxe Reese’s Peanut Butter Crammed. Hand-dipped ice cream can be accessible, and for individuals who need a style of each, there may be the Cookie ‘Wich — a slab of ice cream sandwiched between two cookies.

There are vegan and gluten-free cookie choices on the menu. Nevertheless, the allergen data accessible on the web site states that the entire cookies are made in an atmosphere the place many allergens are current, so it doesn’t suggest merchandise for these with meals allergic reactions.

The storefront is open to treat-seekers till 3 a.m. Thursday by way of Saturday, and till 1 a.m. Sunday by way of Wednesday. Supply is obtainable till quarter-hour earlier than closing time. A $3.99 supply payment (not together with tip!) is nothing to sneeze at. Nevertheless, I think about that quantity feels rather more manageable at 2 a.m.

EVA MURPHY is a contract enterprise author for The Dominion Submit. She writes a column on companies, church buildings and different entities within the metropolis.